Brand identity.

Gaël de Boissard incorporated 2B Capital Ltd after more than 25 years in banking at JPMorgan and Credit Suisse.

2B Capital Ltd is a London investment firm, focused on investments in High Yielding Credit, particularly in the UK consumer finance and credit related Fintech.

Gaël wanted a contemporary, professional brand that reflected the highly experienced, yet boutique nature of his firm.

So, we developed a simple word mark, incorporating the 2B element of the business name. What stared as a C encircling the 2B evolved into a full circle, to create a neater, more uniform logo, which we combined with a navy and grey colour palette for a serious yet understated established finance firm aesthetic.