Brand identity and packaging

The team at PZ Cussons Beauty came to us with an exciting brief for a diffusion line of their multi award winning Sanctuary Spa range.

The ambition was to create an Indulgent Bathing band that was specifically targeted towards women aged 18-24 that was bursting with fun, fruitiness and attitude.

With the range featuring five unusual fragrance combinations, we developed a packaging design displaying faces and expressions that would communicate the ingredients and scent, whether slightly spicy and invigorating, or cool and calming.

Each fragrance includes a Bath Foam, Shower Gel, Body Lotion, Body Butter, Body Scrub, Hand Cream, Body Mist and Bath Bomb, all packaged in clear components to reveal the product within.