Being by Sanctuary Spa

Brand identity and packaging

The team at PZ Cussons Beauty came to us with an exciting brief for a diffusion line of their multi award winning Sanctuary Spa range.

The ambition was to create an Indulgent Bathing band that was specifically targeted towards women aged 18-24 that was bursting with fun, fruitiness and attitude.

With the range featuring five unusual fragrance combinations, we developed a packaging design displaying faces and expressions that would communicate the ingredients and scent, whether slightly spicy and invigorating, or cool and calming.

Each fragrance includes a Bath Foam, Shower Gel, Body Lotion, Body Butter, Body Scrub, Hand Cream, Body Mist and Bath Bomb, all packaged in clear components to reveal the product within.



Being by Sanctuary Spa, PZ Cussons Beauty


Brand Identity, Packaging and Artwork


Caroline Phillips