Concept and gifting range
Our brief was to develop a seasonal theme and designs for the entire range of Personal Care, Home Fragrance and Fine Foods gifts for Christmas.
Inspired by the sourcing, discovering and blending of botanicals that Crabtree & Evelyn are famed for, the theme is a magical production line bringing seasonal ingredients and joyful, festive memories together.
From decorative tins to vibrant boxes, each product depicts a unique and magical part of the production line, the invented story behind each product, or a collection of festive items boxed and ready for Christmas.
Having imagined a process for each product, our ideas and sketches were handed over to Thibaud Herem, who illustrated them beautifully.
Crabtree & Evelyn
Concept, Packaging Design and Art Direction
Thibaud Herem