Crabtree & Evelyn Once Upon A Christmas

Concept and gifting range

For Crabtree & Evelyn’s Christmas, we were given a theme of Tradition & Ritual to explore in order to create the concept for their range of Personal Care, Home Fragrance and Fine Foods Gifts.

Inspired by the exploration and discovery of the botanicals that are blended to create the products the Crabtre & Evelyn are famed for, we developed a theme of storytelling.

The stories of their discovery, the part they play in our festive traditions and the memories that they evoke within our minds are captured in a series of volumes, chronicling Crabtree & Evelyn’s ‘Once Upon A Christmas’.

Having imagined the concept and a moment for each, we handed our ideas and sketches to the incredible Andrew Davidson and Lucille Clerc, who illustrated each cover and spine beautifully.


Crabtree & Evelyn


Andrew Davidson and Lucille Clerc