Crabtree & Evelyn Christmas 2018

Concept and gifting range

The Crabtree & Evelyn brand first launched in 1972 and in celebration of that, we took our inspiration from the era of peace, love and hope to create their range of Personal Care, Home Fragrance and Fine Foods Gifts for Christmas 2018.

With vibrant clashes of colour, new cultures and exciting new music, the 70’s rewrote the fashion rule book. We developed a series of playful, retro patterns in bold brights and contrasting black and white repeats. Once the eclectic range was fully designed, the products were printed on matt stocks, or matt varnished to give the entire range an authentic, vintaged feel and create a collection that radiates good vibes, making you feel as good as it looks.

CLIENT

Crabtree & Evelyn

BRIEF

Packaging Design