Crabtree & Evelyn Hand Therapy Campaign
Crabtree & Evelyn launched a social media and in-store campaign, that focuses on sharing the beauty and well being tips that have been passed to consumers through family and friends.
Sibling worked with the Crabtree & Evelyn team to create the design and illustration elements that make up the campaign – a tree and the foliage that brings the tree to life as more beauty secrets are added. The installation consisted of a constructed tree complete with ever changing leaves and foliage. Each hand care tip submitted results in the adding of more blossom, leaves and illustrated hand therapy products, filling the tree – both in-store and its digital version online.
Crabtree & Evelyn
Concept and Store Design