Skincare Stories
Inspired by ELEMIS’ catalogue of bestsellers, we developed the idea of each gift as a volume, each with their own skincare story to tell.
We introduced boxes, with the exteriors decorated in a set of abstract festive patterns – from a snowflake to a holly leaf in a more contemporary festive palette, contrasting with interiors printed in traditional marble end papers.
Where the content lent itself to a simple crashlock box, we introduced cover and spine details graphically, added a bookmark style tab to depict the product shots within each gift and arranged the back of packs like a contents page.
The advent calendar is a series of 25 miniature books within a book. Each one with a ribbon tab, intended to be repurposed as a tree ornament or an individual gift box that can be reused or gifted on.
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