CREATIVE THEME, CONCEPT, PACKAGING CREATIVE
Sibling were tasked with developing a theme and concept for ELEMIS’ 2022 Holiday collection.
Inspired by their catalogue of bestsellers, we developed the idea of each gift as a volume, each one with their own skincare story to tell.
We introduced book style boxes, with the exteriors decorated in a set of abstract festive patterns – from a snowflake to a holly leaf in a more contemporary festive palette, contrasting with interiors printed in traditional marble end papers.
Where the gift content lent itself more to a simple crashlock box, we introduced cover and spine details graphically, added a bookmark style tab to depict the product shots within each gift and arranged the back of packs like a contents page.
The Advent Calendar is a series of 25 miniature books within a book. Each one with a ribbon tab, intended to be repurposed as a tree ornament or an individual gift box that can be reused or gifted on.
Head over to elemis.com to read all about it.
Theme, Concept, Packaging Design, Artwork
ELEMIS in-house team