Brand Identity and Design.

We were asked to refresh the Percy & Reed brand identity, to bring the original Great Portland Street salon, the newly opened Spitalfields salon and the hugely successful product brand together.

Using neutral grey across all stationery, we carried the tone of voice we developed during the design of their Fournier St salon across to their printed communications and introducing a colour for each salon. Yellow for East – to reflect the salon’s former life as a banana merchants – and green for Great Portland Street, influenced by Paul and Adam’s love of the British countryside and their range’s signature outdoor inspired fragrance, A Walk in the Rain.