CONCEPT AND GIFT RANGE

Percy & Reed wanted another really colourful gift range to ensure impact on shelf and a design that would be easily adaptable to incorporate the colours they use to segment their range by benefit.

With second life use Beauty Bags and simple card construction tree ornaments confirmed as the gift formats, we needed a creative treatment that would work alongside product images and bold blocks of range segmentation colours.

So, we developed a retro graphic pattern that could be applied consistently across the full range with simple colour differentiation.