Concept and gifting range

Following the success of the previous year’s Christmas gifting range, Sanctuary asked us to further explore the confectionary concept and play it out in a slightly different way.

Our gifting formats, name and range design were inspired by indulgent patisserie packaging. We developed one eye catching pattern and one understated and elegant, which we combined with decorative borders, rose gold detailing and a bright yet rich colour palette.

Part of our brief was to avoid over packaging and unnecessary embellishment, so we built much of the detail and luxury elements into the print and packs themselves. Limiting the need for additional ribbons and accessories and making use of single walled cartons where possible, while maintaining the appearance of a premium, giftable range.