Percy & Reed Christmas 2018

Concept And Gift Range

For Christmas 2018, Percy & Reed wanted a much more colourful gift range to really create impact on shelf and a design that would be easily adaptable to incorporate the colours they use to segment their range.

With windowed cartons and clear bags confirmed as our formats, we needed a design that would deliver impact as a frame or a card insert.

We developed a bold graphic pattern that could be applied consistently across the full range with simple colour differentiation.

CLIENT

Percy & Reed

THE BRIEF

Concept & Gift Packaging