Concept And Gift Range
For Christmas 2018, Percy & Reed wanted a much more colourful gift range to really create impact on shelf and a design that would be easily adaptable to incorporate the colours they use to segment their range.
With windowed cartons and clear bags confirmed as our formats, we needed a design that would deliver impact as a frame or a card insert.
We developed a bold graphic pattern that could be applied consistently across the full range with simple colour differentiation.
Percy & Reed
Concept & Gift Packaging