Percy & Reed ‘hair’

Product brand & packaging

Built on the names of two of London’s leading hair personalities, Paul Percival and Adam Reed, the first Percy & Reed salon opened in 2007. Since then the brand has attracted a loyal and high profile following.

Our brief was to develop a brand and range packaging that reflected British individuality, originality, lifestyle and personality.

Introducing fashion led illustrations – styled and posed to communicate each product benefit – a playfully British tone of voice the Percy & Reed ‘hair’ range launched to an overwhelmingly positive response.


Percy & Reed Product


Positioning, Concept, Tone of Voice, Packaging Design


Caroline Phillips