Concept And Gift Range

We were briefed to develop a simple but premium gifting concept for Christmas 2017.

Using the Percy & Reed eggshell brand colour as a background, we developed a repeat pattern derived from the hand drawn lines that were introduced as navigation bands to help segment the range into Volume, Shine, Moisture and Style.

We lifted these and added a festive sparkle, choosing a metallic to represent each of the segmentation categories.