Concept and gifting range
For Christmas 2019, Sanctuary Spa wanted to create two retailer exclusive ranges under one collection. To answer this brief, we maintained the colour palette that the brand has adopted for the past three years to aid recognition for consumers when seeing the brand in new retail and online environments. We also developed one understated and elegant and one bold and eye catching pattern per retailer to provide the exclusivity in the design and introduced a consistent badge to be applied to all gifts, to unify the range.
With an eye on sustainability, part of our brief was to avoid over packaging and unnecessary embellishment, so we built much of the detail into the print and packs themselves, limiting the need for additional ribbons and accessories and making use of single walled cartons where possible.
Sanctuary Spa, PZ Cussons Beauty
Theme, Concept and Packaging Design